Roots of Resilience: Building Brighterside

In the first episode of On the Brighterside, Frank and Lyndsey share the challenges of launching their cannabis brand. They discuss setbacks like soil issues and the pressure of meeting New Jersey’s strict testing standards. Despite these challenges, their years of experience in the industry helped them stay patient and focused. They also reflect on the tough process of securing a location, including dealing with untrustworthy partners and failed leases, but ultimately found success in the end.